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Business/Accounting Books
Project Type
Relaunch, branding, and sponsorship of books
Date
April 2024
Role
As a publisher, I helped the author with relaunching previously published books that were taken out of print. Our team repackaged "Agents of Change" and collaborated with the author's sponsor for branding and marketing.
I assisted the author in gaining wider distribution channels to provide fulfillment orders overseas when he travels to speak and train.
Author Richard Chambers is a global thought leader and speaker in the internal audit profession. Former president and CEO of The Institute of Internal Auditors, Richard has been recognized by "Accounting Today" as one of the "Top 100 Most Influential People in Accounting."
Richard has published three books in multiple languages. The former publisher took the books out of print, which provided him the opportunity to relaunch his books, retain higher royalties, and gain a wider audience through our global distribution channels.
Our team successfully relaunched 2 of 3 books in Q1 2024, working in tandem with the author and his sponsor, AuditBoard (a Deloitte subsidary).